Anyone that knows anything about the fashion industry knows about the Magic show. It’s not the type of show with magicians pulling rabbits out of hats. This is the place clothing brands get together to exhibit their new line up to potential buyers from all over the world. This is our first year attending. Even though we didn’t get a booth, it was a great experience to meet everyone else in the industry. Now we know how hard we have to work to catch up with the big boys. Basically for fashion, this is where the magic happens.

For some reason, even as a kid, this road has always captured my attention.


Arrival to our suite.


1700 square feet with pool table...


Notice the see through glass table on the left hand side, strong enough to withstand 100 to 120 pounds maybe...


Separate bed room in case you want to get some rest away from the party...


Where the magic happens...


Where the magic continues on to...


The bar area with another big screen...


Boulevard view...


Straight chillen...


Another restroom...


Woke up...


To this view...


Las Vegas Convention Center.


When you see it, you will shit bricks.


The s.l.a.t.e. section was where it was at.


A lot of big names in the business were here. Crooks and Castles, Obey, LRG, 10 Deep just to name a few.


Magic.


After we were done with the show we had a chance to blow off some steam at a firing range.


50 rounds goes fast on a H&K MP5 in full auto. Zombie Osama never had a chance.


I just had to get a pic on the way home.

First off, Happy New Years! Hope everyone had a safe and fun new years bash. Stay strong with all your resolutions. Sorry for the lack of updates as of recent, but we’re back and ready to show case some new designs! We’re not getting a booth but we are still planning to head out to the magic show this year, so if any of you are going to be there, keep a look out for us. Stay tuned for more updates.

View from the Palms hotel Crib suite.

Here are some photos snapped in Toronto Canada while we were out there meeting some new friends. 9/10 is trying to go international for you all, so we hope you appreciate it.

Unionville, it’s like a super “old town”. Established in the late 1700’s, I’d say it’s doing very well for it’s age.



We were in the area so we stopped by to say “what’s up” to a friend. This is Derek on the left and Ivan on the right from www.theuptowndog.com, gourmet grub for your pooch.


Derek was trying to take a picture with this beautiful wall at the Pacific Mall when all of a sudden, these three bozo’s jumped in the picture out of nowhere. Hoodlums, pffft.


Congee is like Chinese people’s chicken noodle soup. It makes you feel better when you’re sick. Seeing how 9/10 is always sick, we had to stop by and eat at this bitch.


Ok, so you and your partners saw Harold and Kumar 2 and have been dying to visit Amsterdam so you guys can hit up some *bleep* café’s and get *bleep* up, then head to the red light district to *bleep* *bleep* *bleep* *bleep* and get your *bleep* *bleep* *bleep*. Well, I can’t help you with most of the other bleeps mentioned here, but Downtown Toronto does have “special” café’s around. And this is one of them. None of us went in….. but the stuff that goes on in the upstairs patio will have you feeling like Snoop right before he goes on stage for concert… and during, and after. Rookies beware, the shit gets hectic during the 5 minute last call. I’m talking heavy rotation. You can find more info about the Kindred Café at www.kindredcafe.com.

We've been quite busy lately. Making new connections, networking, traveling, working on new designs, and some of us making babies. It’s crazy to think that one of us is going to be a daddy soon. But don't worry folks, new editions to our already huge family is only going to make us grind even harder to bring you fresh new gear. So look out for us, coming to a store near you soon!

First thing all of us at nineoutof10 said when we decided to start this company was that we MUST rep L.A. After all, this is the place that influenced us most, and no matter what, will always be home.


Of course, can't forget the original logo.


Throw back toys of our better days. Memories of our childhood will always bring a smile to my face.


Some lids to keep your head out of the sun when you’re out and about.



This was just something quick to keep you posted. Once we settle down from all the traveling I'll get back to you folks with more new stuff. Stay tuned.

First off, I just want to apologize for the delay on the updates. I really wanted to take some time to talk about this event because it really meant a lot to me. Seeing everyone up there perform gave me goose bumps. I can’t speak for all the Asian Americans out there, but I myself felt really proud watching all the acts do their thing. I remember it was Magnetic North that mentioned somewhere in their lyrics about feeling faceless. And that’s why I feel it’s so important that more people in the Asian American community blow up in the entertainment business. We need more positive Asian American figures in the media, role models our younger generation can look up to.

Growing up, I myself always felt that I had problems with identity. As a kid, when I looked at the media, the only time I saw Asians was when they were the pathetic butt end of some fob joke, or some kind of triad gangster. None of these personas was the type that I wanted to identify myself with. I went through phases of the other different races I tried to act like. I felt shorted out of a hero or role model that I could look up to and relate with. I wanted a face that the public saw that wasn’t embarrassing or some kind of lowly criminal. It got to a point that I went through a fob stage where I just wanted to only listen to and watch Chinese media. How much more ‘roots’ can you get then that right? But that didn’t work out. I realized that when I tried to fit into that crowd, we just simply couldn’t communicate. Hilarious right? My Chinese just sucked that bad, English was my first language. There had to be another way, I needed to find another outlet. I felt like that for awhile, but it wasn’t until many years later that I discovered something called myspace.

I went through the regular phase that everyone goes though upon first discovering myspace. You know, a few short weeks after I checked out EVERY girl there was to check out, I started to use it to look for Asian American artist. I somehow ran into Magnetic North first. My first impression was that they had really dope poetic lyrical content that is almost nonexistent today in present day hip hop. Next I ran into the Far East Movement. After I heard “Boom Shake”, I was like what the hell? These guys don’t have a record deal? This industry is fucking crazy. That’s a record I bang loud up and down Sunset. At the same time I was hearing other stuff on the radio that just made no sense. Someone even blatantly mentioned on their track that they don’t even need to say nothing on the track and still be hot. Most of the other stuff I was hearing at that particular time on the radio was a big mess of garbage. How the hell did they get on the radio? During that time FM hadn’t even got radio play yet. I been following them ever since. I was probably more excited then them when I first heard them played on Power 106. This wasn’t even the new at two yet. It was some kind of holiday weekend mix that DJ Virman was spinning. I started calling friends that I had linked FM’s myspace to previously to make them turn on the radio. I done lost my mind! “FM is on the radio! Round Round is on!”. My peeps was pissed cause it was like 1 in the afternoon and we were out partying the night before. By pure coincidence I bumped into Paul Dateh’s “Hip Hop Violin” on college humor and posted him on my myspace shortly after. Up until ISA, I didn’t even know his name. I’m glad I found out though, cause that kid has some sick skills and I’ll definitely buy his album. Seeing them all in one place made me feel like my search was over.

I heard somewhere that Asians are the model minority. The majority of us are docile and don’t stir things up much. We tend to avoid drawing attention to ourselves. We assimilate and generally don’t challenge authority, even if we are on the short end of the stick. Sure its great that some Asian Americans choose to go the route of higher education and try to attain high positions in white collar jobs. But what about the others that want to earn their living using their creative side. Acting, singing, rapping, dancing, and sports, yup, Asian Americans love those things too. And some of them want to make their living doing those things. But I feel that American society as a whole doesn’t give Asian Americans a fair chance in the entertainment business. I don’t have a list for you, but most Asian kids that grow up here have to move back to Asia to get a fair chance in entertainment.

I remember attending a Kollaboration stand up comedy event when comedian PK mentioned something about Asians at concerts. He said he felt sad for the artist performing cause when they would try to hype the crowd up, everyone kept their hands down. The joke was that if he was a rapper, he would tell the crowd to keep their hands down if they felt his performance. Whether you think this is funny or not, my experience is that this is mostly true. (Not to knock on the fans that showed up at ISA or PK, the fans were awesome, and PK is one of my favorite comedians.) I want so bad for that to change. They call us model minorities because they want us to shut up and listen. I don’t want to be the model minority. I want to be at the front lines with the other minorities fighting for equality, and getting our fair share of the American Dream and every aspect it has to offer.

Asian Americans have done so much for this country since its very conception up till present day. Yet our public image has changed very little since then. Asian guys rarely ever get the girl on TV or the big screen. Email me if any of you remember any other movies, but the only one I can think of is Harold And Kumar. Asian females in the big screen always go with non-Asians. As a result, my observation is Asian kids tend to be ashamed of their roots. They go out of their way to dress act and talk like other races. I’ve met girls that say they will only date guys that are non-Asian. Now I’m totally for interracial relationships because I feel all people of every color and creed are created equal. But it seems like the Asian girls that say they won’t date Asians are more ashamed of their own roots then anything else. My whole point is that I want my kids to grow up in an America that they can truly be themselves and feel comfortable in their own skin. Events like ISA empower our people through entertainment and we need to see more events like this. I know we veered off course from our normal light-hearted tone that you’re so used too. I now return you to your regular programming.

These are just a few pics for you guys to check out for now. I really have allot more things to say about the whole event. This show was so awesome in so many ways. I just need some more time to compose it. Check back shortly, I promise I will have more content by tomorrow. Quick shout out to all the performers. You guys rocked the house! More so to all the peeps that showed up to support. We are all waiting patiently for the next event.

Had to take a pic of the billboard.


Patiently waiting....


Opening act, Magnetic really set the tempo of the rest of the show.


Jennifer Chung, This girl has the sweetest voice.


Quest dance crew getting the party hype.



Magnetic North again, showing us some love during intermission.


Taking care of business.


Tatum Jones doing their singing thing.


Paul Dateh, waiting for his album to drop fo sho.



Wait... what?


The ever so clever Wong Fu Productions team.


FM doing the damn thing. Had the whole crowd standing through out the whole performance.




The whole crew coming out to take a bow. Thanks again all you guys for giving us a proper show.


On the way out.

The guys at The Hundreds definitely know how to throw a party. Free food, free booze? Nuff said. We just want to congratulate them on their continued success. Oh yeah, and thanks for the booze.

Local celebrity sighting. Fast Eddie's car, from Fast Eddie's Garage. I hope that was him driving.


The scene.


So few pics you say? Cameras get hard to handle after a few colt 45s.

A night out with the guys in LA checking out some local artists 144 Lab. The event is called New Poison and the next one is scheduled for 9-12-2008. Met some interesting people, and very interesting art pieces.( Especially on the left wall.) Too bad we didn’t get to meet the artist that did the dope ass ice cream skull canvas. Shout us out if you see this.

The crew


Getting ready to head out, pre-party of course.


Local photographer, Azure.


This kid Jesse’s got some pretty crazy looking abstract pieces.


Cold chillen.


Body art stage.




Final product.


Summer had some of my favorite pieces of the night.

As I woke to the sounds of ocean waves crashing, I began to plan my day. The curtains rose as I activated the voice command to see the refreshing view of the ocean side. I tried my best to make my way, but it’s hard to move around the house with naked super models lying all over the place. Finally, I managed to make my way to the bathroom after navigating through the labyrinth I call home. Hmmm, what attire should I rock tonight for my nightly crime fighting sessions? Do I wear my underwear on the outside and dress up as a bat, or super glue tons of metal to my body? Besides that dilemma, the only other problem is when I have to wa… (Right on cue) *Obnoxious Alarm* I fight vigorously to reach the snooze button to get five more minutes but it’s no good. I was smart enough to put the alarm clock just out of arms reach the night before. I’m violently forced back into reality. I turn on the radio to start my day for real now. NWA comes on with Eazy-E rapping “woke up quick, at about noon, just thought that I had to get to Compton soon…” Ironic, because I drive a delivery truck for my day job and I’m scheduled to go to Compton today to make a delivery. Now I’m no rookie, so I’m not even going to bother to try to find out why I’m butt ass nekid with my shoes on my bed. In situations like that I’ve found that it’s better not to find out at all. I was smart enough to set up the alarm (butt ass nekid possibly), but I was not smart enough to say “no” to the last few shots the night before. You see, my buddies and I were rocking out wildly to the melodic sounds of Signal Hill over in Echo Park. They are really cool dudes and talented as heck. You guys should check them out if you ever get the chance. www.myspace.com/signalhill. I describe it as really chill music you can bump and grind too. Maybe that would explain the nekidness, but like I said, it’s better to not ask questions. Anyhow, as the first entry I would just like to close with this thought. The spectrum of characters that live in Los Angeles is so wide that it covers all walks of life. From the billionaire super hero playboys, to the working class average Joes, all the way down to the homeless and insane. Nineoutof10 is our project and we wish to express to you all our views and outlook of this crazy place we call home here in Los Angeles California. Follow us on our journey to see where ever the nineoutof10 project takes us.

The journey.


The cars stopped but the wheels keep spinning.


Is that the asian Hitchcock?


Candy Man Candy Man Candy ma......


This is the most interesting toilet? You decide.



Signal Hill rocking out, till some drunk ass decided to take pics with the flash on.... J.







Kay, maybe if I move to the back of the room...


They won't notice the....


flash.....


right, someone should stop taking these flash pictures now...


anytime now...


We're not as think as you drunk we are.

One of my main philosophies has always to keep balance in life. With that in mind, after the night before, “everything in moderation” is out the f’ing window. That means it’s time to do some major footwork and heavy grinding. We find out that day that everything looks much closer when you’re looking at it from a GPS map. Luckily our hangovers caused extreme laziness, prompting us to call a cab. At first we were beating ourselves up in the cab, complaining that we wasted money. But twenty minutes into the cab ride, we realized we would have been fools to walk. If we didn’t take the cab, we would have missed all our appointments made that day. Who would have known that hangover laziness would save the day. We even got to meet this crazy character on the cab ride. Imagine a dude with straight up Russian accent, talking with hip hop slang. “You guys from LA? Oh man I love checking out the bitches at the beaches. The breezy’s in LA are fine!” We did our best not to laugh, but dude was mad chill though. Just goes to show how far hip hop has come along. All in all, I just got to say that is was a trip to remember. Or half remember, whatever.

JDM scenery in San Francisco’s J-Town.


Bring the mother f’ing Ruckus.


Art…..


Imitating life.


The guys decided to join me after.


This is a dope spot to pick up some tee’s with Japanese style art.


Seeing this was a nostalgic throw back. Stussy was something that me and the guys rocked in the early ninety’s we when were still kids. They kind of fell off for a bit but came back with a vengeance as of lately.


Shouts out to Kenny from Fat Lace. Thanks for all the help.


Someone thought this would fix the hangover.