First and foremost, all of the nineoutof10 staff and I would like to thank everyone that showed up to the 1st annual Seibon Customer Appreciation event. Shout outs to Seibon for letting us showcase our gear and be a part of this ground-breaking event. The event had a great turn out and we see good things in the future and future events. The whole thing had a very humble down-to-earth feel. Participants didn’t have to shell out big bucks to get in. Taking a step back to look at the whole event, there was a good mixture of urban culture ranging from auto motive sports, fashion to alternative sports. It wasn't an easy thing to come out in the blazing heat of 100 plus degree weather but you guys did and we certainly appreciate each and every one of you for that. Mad props to the Retaks bike riders busting crazy tricks under the hot cali sun to keep us all entertained. Aside from all the supporters that showed up, we definitely cannot forget our neighboring vendors--each of whom we were given the opportunity to meet and kick it with. Props to Bowls, Par Lay, and Cooler Master. We heard that the weather was actually supposed to be over 300 degrees, but luckily Cooler Master showed up and drastically brought the weather down. Extra thanks to Cooler Master for actually controlling whether, mad props. Now that you all got a chance to meet us and check out our designs, the next thing on our agenda is to get into a store near you. From here on out we will be doing a lot of footwork to cover ground. If you saw our designs and feel our creative creations, be sure to ask about us at your local store. We promise to visit them shortly.


Special thanks to the people that organized the whole shindig.

This ninja beat our whole crew up and stole a bunch of stuff. We spent the rest of the day looking for him to no avail. As you can see, he was much more technologically advanced in terms of mobility. Damn that ninja!

Retaks booth…. Oh sweet, is that a BMX?!

This is what the business is son. 9/10. Nuff said.

The ladies love it…

love it…

Absolutely love it, and this guy is catching on.



The ladies of 9/10.

One of our staff passed out from a heat stroke, but woke up shortly after we mentioned that we don’t have workers compensation insurance.

We had to show some love for Cooler Master.

Barbie showed up and kicked it for a minute.

Rucks get ladies too.

Business in the front, party in the back, that’s how we roll son.








Peep out our gear.




These people brought the ruckus. (Did I really say that?)


Bumble Bee from Transformers came down to show some love.

He probably came with bumble bee also.

They roll pretty deep.










Cars cars cars…




Nineoutof10 staff working hard…

(minutes later)… hardly working.

Bastard coved bastards filled with bastard filling left me all alone to man the booth to check out girls and cars….

At high noon, shade became extremely rare and valuable commodity, and I was willing to kill to protect mine.

Someone told me we stole this model from Calvin Klein.

Our new friends from Par Lay clothing.

Ever wanted to smoke crack, but didn’t have a lighter, or a crack pipe, or crack even? Drink some NOS energy drink. All jokes aside, these mofo’s kept the whole crowd bouncing off walls. I heard before the show started, EVERYTHING was setup by one guy hopped up on 2 bottles of NOS energy drink.

The Bowls booth.




Every raffle prize winner that day walked away with some 9/10 gear.

Our goal from the start of this project was to reach out and meet the people on a grass root level. And here is a perfect opportunity to do just that with our friends from Seibon. Seibon is one of the leaders today in the automotive aero kit market and they’ve invited us to hang out with them on their first “customer appreciation day”. So if you’re in the area and want to meet all the guys involved and check out some new designs from 9/10, come on down to the Seibon warehouse on 8-29-2009 from 11:00am to 6:00pm.

http://www.seiboncarbon.com/
Address:
20519 Walnut Dr. Unit C5
Walnut, CA 91789
8-29-2009 from 11:00am to 6:00pm.

Yup, we all know the deal, "Get Money, Smoke Trees, Fuck Bitches..." but sometimes we need to take a step back from all that madness and enjoy some of the simpler things in life. The shit that makes you kick your feet up and just chill.

This is the shit that makes you feel like humanity still has a fighting chance.

We just want to spend time to shout out our friends at ARTSHOWLA.COM. They are a group of young entrepreneurs on a mission to keep the underground art scene alive and bumpin. In their own words…

"WE ENCOURAGE...
artist of all mediums to express themselves freely.
WE PROVIDE...
a friendly and noncompetitive environment where people can mingle and enjoy artwork.
WE HOPE...
to bring recognition and inspiration to local artists."

Let me see, what can I say about their events…. The main vibe you get is, “chill”. Maybe some of you out there think about snobby stuck up hipsters when you think “artshow”, but my peeps at the ArtshowLA are anything but that. Everyone there is down to earth and ready to mingle. You can get out there and meet the artist showcasing their master pieces and have a drink with them and discuss all the technical metaphors of their works, or just catch a good buzz and talk about nothing but bull shit. No pressure, my peeps at ArtshowLA are real people down to just kick it. If you think you can groove to that are around LA, then you need to hookup with them. Check them out at their site for updates on future events. www.artshowla.com.

Our favorite local underdogs are at it again with another club banger. Help change the underdog status by voting for them on Power106's top 7@7. Check out FM's new song Girls On The Dance Floor at their site. www.fareastmovement.com



If you like what you hear, and we know you will then head on over to LA's leading Hip Hop radio station and vote for FM on www.Power106.fm. Show some love to the local boys doing it real big for the Hip Hop scene.

Anyone that knows anything about the fashion industry knows about the Magic show. It’s not the type of show with magicians pulling rabbits out of hats. This is the place clothing brands get together to exhibit their new line up to potential buyers from all over the world. This is our first year attending. Even though we didn’t get a booth, it was a great experience to meet everyone else in the industry. Now we know how hard we have to work to catch up with the big boys. Basically for fashion, this is where the magic happens.

For some reason, even as a kid, this road has always captured my attention.


Arrival to our suite.


1700 square feet with pool table...


Notice the see through glass table on the left hand side, strong enough to withstand 100 to 120 pounds maybe...


Separate bed room in case you want to get some rest away from the party...


Where the magic happens...


Where the magic continues on to...


The bar area with another big screen...


Boulevard view...


Straight chillen...


Another restroom...


Woke up...


To this view...


Las Vegas Convention Center.


When you see it, you will shit bricks.


The s.l.a.t.e. section was where it was at.


A lot of big names in the business were here. Crooks and Castles, Obey, LRG, 10 Deep just to name a few.


Magic.


After we were done with the show we had a chance to blow off some steam at a firing range.


50 rounds goes fast on a H&K MP5 in full auto. Zombie Osama never had a chance.


I just had to get a pic on the way home.

First off, Happy New Years! Hope everyone had a safe and fun new years bash. Stay strong with all your resolutions. Sorry for the lack of updates as of recent, but we’re back and ready to show case some new designs! We’re not getting a booth but we are still planning to head out to the magic show this year, so if any of you are going to be there, keep a look out for us. Stay tuned for more updates.

View from the Palms hotel Crib suite.

Here are some photos snapped in Toronto Canada while we were out there meeting some new friends. 9/10 is trying to go international for you all, so we hope you appreciate it.

Unionville, it’s like a super “old town”. Established in the late 1700’s, I’d say it’s doing very well for it’s age.



We were in the area so we stopped by to say “what’s up” to a friend. This is Derek on the left and Ivan on the right from www.theuptowndog.com, gourmet grub for your pooch.


Derek was trying to take a picture with this beautiful wall at the Pacific Mall when all of a sudden, these three bozo’s jumped in the picture out of nowhere. Hoodlums, pffft.


Congee is like Chinese people’s chicken noodle soup. It makes you feel better when you’re sick. Seeing how 9/10 is always sick, we had to stop by and eat at this bitch.


Ok, so you and your partners saw Harold and Kumar 2 and have been dying to visit Amsterdam so you guys can hit up some *bleep* café’s and get *bleep* up, then head to the red light district to *bleep* *bleep* *bleep* *bleep* and get your *bleep* *bleep* *bleep*. Well, I can’t help you with most of the other bleeps mentioned here, but Downtown Toronto does have “special” café’s around. And this is one of them. None of us went in….. but the stuff that goes on in the upstairs patio will have you feeling like Snoop right before he goes on stage for concert… and during, and after. Rookies beware, the shit gets hectic during the 5 minute last call. I’m talking heavy rotation. You can find more info about the Kindred Café at www.kindredcafe.com.

We've been quite busy lately. Making new connections, networking, traveling, working on new designs, and some of us making babies. It’s crazy to think that one of us is going to be a daddy soon. But don't worry folks, new editions to our already huge family is only going to make us grind even harder to bring you fresh new gear. So look out for us, coming to a store near you soon!

First thing all of us at nineoutof10 said when we decided to start this company was that we MUST rep L.A. After all, this is the place that influenced us most, and no matter what, will always be home.


Of course, can't forget the original logo.


Throw back toys of our better days. Memories of our childhood will always bring a smile to my face.


Some lids to keep your head out of the sun when you’re out and about.



This was just something quick to keep you posted. Once we settle down from all the traveling I'll get back to you folks with more new stuff. Stay tuned.

First off, I just want to apologize for the delay on the updates. I really wanted to take some time to talk about this event because it really meant a lot to me. Seeing everyone up there perform gave me goose bumps. I can’t speak for all the Asian Americans out there, but I myself felt really proud watching all the acts do their thing. I remember it was Magnetic North that mentioned somewhere in their lyrics about feeling faceless. And that’s why I feel it’s so important that more people in the Asian American community blow up in the entertainment business. We need more positive Asian American figures in the media, role models our younger generation can look up to.

Growing up, I myself always felt that I had problems with identity. As a kid, when I looked at the media, the only time I saw Asians was when they were the pathetic butt end of some fob joke, or some kind of triad gangster. None of these personas was the type that I wanted to identify myself with. I went through phases of the other different races I tried to act like. I felt shorted out of a hero or role model that I could look up to and relate with. I wanted a face that the public saw that wasn’t embarrassing or some kind of lowly criminal. It got to a point that I went through a fob stage where I just wanted to only listen to and watch Chinese media. How much more ‘roots’ can you get then that right? But that didn’t work out. I realized that when I tried to fit into that crowd, we just simply couldn’t communicate. Hilarious right? My Chinese just sucked that bad, English was my first language. There had to be another way, I needed to find another outlet. I felt like that for awhile, but it wasn’t until many years later that I discovered something called myspace.

I went through the regular phase that everyone goes though upon first discovering myspace. You know, a few short weeks after I checked out EVERY girl there was to check out, I started to use it to look for Asian American artist. I somehow ran into Magnetic North first. My first impression was that they had really dope poetic lyrical content that is almost nonexistent today in present day hip hop. Next I ran into the Far East Movement. After I heard “Boom Shake”, I was like what the hell? These guys don’t have a record deal? This industry is fucking crazy. That’s a record I bang loud up and down Sunset. At the same time I was hearing other stuff on the radio that just made no sense. Someone even blatantly mentioned on their track that they don’t even need to say nothing on the track and still be hot. Most of the other stuff I was hearing at that particular time on the radio was a big mess of garbage. How the hell did they get on the radio? During that time FM hadn’t even got radio play yet. I been following them ever since. I was probably more excited then them when I first heard them played on Power 106. This wasn’t even the new at two yet. It was some kind of holiday weekend mix that DJ Virman was spinning. I started calling friends that I had linked FM’s myspace to previously to make them turn on the radio. I done lost my mind! “FM is on the radio! Round Round is on!”. My peeps was pissed cause it was like 1 in the afternoon and we were out partying the night before. By pure coincidence I bumped into Paul Dateh’s “Hip Hop Violin” on college humor and posted him on my myspace shortly after. Up until ISA, I didn’t even know his name. I’m glad I found out though, cause that kid has some sick skills and I’ll definitely buy his album. Seeing them all in one place made me feel like my search was over.

I heard somewhere that Asians are the model minority. The majority of us are docile and don’t stir things up much. We tend to avoid drawing attention to ourselves. We assimilate and generally don’t challenge authority, even if we are on the short end of the stick. Sure its great that some Asian Americans choose to go the route of higher education and try to attain high positions in white collar jobs. But what about the others that want to earn their living using their creative side. Acting, singing, rapping, dancing, and sports, yup, Asian Americans love those things too. And some of them want to make their living doing those things. But I feel that American society as a whole doesn’t give Asian Americans a fair chance in the entertainment business. I don’t have a list for you, but most Asian kids that grow up here have to move back to Asia to get a fair chance in entertainment.

I remember attending a Kollaboration stand up comedy event when comedian PK mentioned something about Asians at concerts. He said he felt sad for the artist performing cause when they would try to hype the crowd up, everyone kept their hands down. The joke was that if he was a rapper, he would tell the crowd to keep their hands down if they felt his performance. Whether you think this is funny or not, my experience is that this is mostly true. (Not to knock on the fans that showed up at ISA or PK, the fans were awesome, and PK is one of my favorite comedians.) I want so bad for that to change. They call us model minorities because they want us to shut up and listen. I don’t want to be the model minority. I want to be at the front lines with the other minorities fighting for equality, and getting our fair share of the American Dream and every aspect it has to offer.

Asian Americans have done so much for this country since its very conception up till present day. Yet our public image has changed very little since then. Asian guys rarely ever get the girl on TV or the big screen. Email me if any of you remember any other movies, but the only one I can think of is Harold And Kumar. Asian females in the big screen always go with non-Asians. As a result, my observation is Asian kids tend to be ashamed of their roots. They go out of their way to dress act and talk like other races. I’ve met girls that say they will only date guys that are non-Asian. Now I’m totally for interracial relationships because I feel all people of every color and creed are created equal. But it seems like the Asian girls that say they won’t date Asians are more ashamed of their own roots then anything else. My whole point is that I want my kids to grow up in an America that they can truly be themselves and feel comfortable in their own skin. Events like ISA empower our people through entertainment and we need to see more events like this. I know we veered off course from our normal light-hearted tone that you’re so used too. I now return you to your regular programming.